BizBash Names The Top 10 Innovative Brands In Events
Target, Coca-Cola, Samsung, Xbox, Red Bull, and more top the l
York, NY—June 12, 2013—BizBash, the leading
trade media for event professionals, has announced
its 2013 list of the most innovative brands in events
right now. Driven by an understanding of the value
of events and how experiential marketing tactics
can maximize consumer loyalty and revenue, these
brands are breaking new ground and challenging others
"Standing out in the saturated world of experiential
marketing is no easy task, but these 10 companies found
innovative ways to attract attention to their products.
And this list isn't just about naming the buzziest
brands—we looked for companies that actually saw results," said
BizBash executive editor Anna Sekula.
The top 10 innovative brands in the industry
The full story on the most innovative brands and innovative
people can be found at bizbash.com/innovators-2013.
- Target: One of the most visible brands in event
marketing, the retailer continues its reputation for innovative events
and engaging marketing tactics.
- Coca-Cola: The beverage giant stays in the spotlight
by sharing the attention with events seen around the world—and keeping
its marketing message global.
- Samsung: The mobile division of the Korean electronics
maker stormed onto the scene in 2012, using a series of experiential
marketing tactics to build awareness for its smartphones.
- Xbox: The debut of Halo 4 was one of the
biggest media launches of 2012 with a marketing push that included
flying a massive glyph over London.
- Red Bull: The company brings its brand identity
to life with daring, high-stakes activations.
- Dos Equis: The beer brand’s ongoing ad campaign
has made an indelible mark on the marketing landscape.
- Nike: The athletic equipment giant develops products—and
hosts clever events—that foster a strong sense of community among its
- Univision: The media company built a new event team
in its 50th year.
- Ford: The auto giant staged a buzzy multimedia campaign
to introduce the 2013 Fusion.
- Warby Parker: The online eyewear retailer is using
quirky marketing tactics to make waves in the retail industry.
BizBash will celebrate the Innovation Issue on June
19 at the BizBash IdeaFest expo at the Los Angeles
Convention Center. For additional information, visit
BizBash is an innovator and resource hub for the event
and meeting industry with its Web site, live events, and
magazines. Event organizers responsible for events such
as White House state dinners and the Oscars, as well as
conferences, trade shows, fund-raisers, and more, use BizBash
products regularly for ideas and best practices that can
be implemented at their own events. Visit us at bizbash.com,
and follow us at @BizBash_News and facebook.com/bizbash.
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- Grazia Mohren
- Vice President of Marketing
- 115 West 27th St., Floor 8
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