BizBash Introduces Swag Week
New York, NY—February 18, 2014—Ever received a potato peeler with a bag of potatoes as a corporate gift? Are there gifts that you’ve received that end up being more of a nuisance than a treat? When do celebrity gift suites make sense? Despite the scare the I.R.S. gave the event community a few years ago, gifting suites and guest favors are here to stay, and BizBash is offering a digital destination of all-things swag with the launch of Swag Week on BizBash.com.
“Swag used to be a dirty word, but there are still plenty of marketers looking to thank clients and guests with tasteful—and attention-getting—gifts,” says Anna Sekula, executive editor of BizBash. “With Swag Week, we wanted to focus attention on an aspect of events many dismiss as frivolous, but still has value to attendees and hosts alike.”
Highlights from Swag Week, which launched February 17, include “The Craziest Swag Guests Have Ever Received,” “What Event Marketers Needs to Know About Swag Suites,” “The Dos and Don’ts of Gift Bags,” and “Naturally Gifted: 12 Eco-Friendly Favors for Meetings.” Additionally, Swag Week features top companies that event organizers can use for gifting and premium products for their events including Gifts for the Good Life, Scarborough & Tweed, Axis Promotions, and CandyWarehouse.
As part of the Swag Week site takeover, BizBash is treating event organizers to a “We Love Our Readers” giveaway featuring the ultimate goodie bag for one lucky reader. To explore everything that Swag Week has to offer, visit BizBash.com today. Swag Week will end on Sunday, February 23.
BizBash Media is an innovator and resource hub for the event and meeting industry with its Web site, magazines, and trade shows. Event organizers responsible for events such as White House state dinners and the Oscars, as well as conferences, trade shows, fund-raisers, and more use BizBash products regularly for ideas and best practices that can be implemented at their own events. Visit us at bizbash.com, and follow us at @BizBash and facebook.com/bizbash.
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- Brittany Bucceroni
- Director of Marketing
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