14 High-Tech Ideas to Steal From SXSW
How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.
This year's South by Southwest may have seen heightened security and increased safety precautions, but the 10-day interactive, film, and music festival was by no means devoid of buzzing crowds and marketers promoting their latest and greatest. Big, attention-grabbing stunts—like the Doritos Bold Stage and iTunes Festival, once hallmarks of the fest's growth and success—were absent this year, but that didn't stop participating brands from finding new and unusual ways to lure attendees.
Perhaps one of the biggest pushes at SXSW, which ran March 13 through 22, was the integration of interactive technology, with virtual reality experiences, Bluetooth-enabled activities, and even brain scanners at events. Here's a look at the tech-driven activations and gadgets that brands used to tempt the masses.