Event Production & Fabrication: Page 18

Event Production & Fabrication
7 Things Event Marketers Can Learn From This Gymshark Brand Activation
To celebrate its new collaboration with fitness star Whitney Simmons, the activewear brand built a stylish, multifaceted event that was part retail pop-up, part panel discussion, part community gathering space—and all selfie heaven.
The venue’s main space was divided via pink intersecting walls, which kept attendees from entering the panel discussion area too early—and encouraged them to mingle, take selfies and relax in a variety of seating options including hanging bubble chairs. 'Gymshark events are all creating community and people coming together,” said producer Matt Stoelt.
Event Production & Fabrication
How the New York City Wine & Food Festival Plans to Host 65 In-Person Events
The annual event welcomes a new beneficiary, sponsors, venues and, of course, COVID-19 protocols.
After a mostly virtual 2020 event, this year’s four-day festival features more than 65-plus in-person events.
Event Production & Fabrication
How BMW Transformed a Centuries-Old Palace Into a Futuristic Concert Venue
The brand’s presence at the IAA Mobility Summit in Germany included a first-of-its-kind concert from composer Hans Zimmer, which brought an immersive light show to the historic Brunnenhof Courtyard at the Munich Residence.
Projection Mapping at BMW's 'Re:Imagine Music' Concert with Hans Zimmer
Event Production & Fabrication
Top Trending Stories on BizBash: September 2021
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event pros have been reading this month.
BizBash, eBay
Event Production & Fabrication
How This New Partnership From Two Entertainment Giants Plans to Disrupt the Broadcast Event Model
Lewis & Clark, a new venture from two longtime event industry experts, aims to be a one-stop shop for live broadcast creative and event production. Here’s why Joe Lewis and R.A. Clark think they’re stronger together.
Lewis & Clark is a new Los Angeles-based live event and broadcast television firm launched by Joe Lewis (left) and R.A. Clark (right), both veteran producers of some of the biggest events in entertainment and sports.
Event Production & Fabrication
See How This International Trade Show Pulled Off a Hybrid Format
The team behind Milan's Salone del Mobile hosted a scaled-down edition called Supersalone that rethought the traditional trade show model.
Rather than traditional exhibit booths, exhibitors presented their designs gallery style in long rows.
Most Popular
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Event Design & Decor
7 Smart Ways to Beat the Heat at Outdoor Events
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
Event Production & Fabrication
Top Trending Stories on BizBash: August 2021
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event pros have been reading this month.
DiscOasis
Event Production & Fabrication
Rain or Shine: Event Pros Share Lessons Learned From Hurricane Henri
As climate change begins to affect events more and more, learn how to plan for unpredictable weather conditions.
The five-hour 'We Love NYC: The Homecoming Concert,” intended to celebrate New York City’s recovery from the coronavirus pandemic, was about halfway through when the weather became an issue.
Event Production & Fabrication
How Beauty Brand Shiseido Pulled Off 9 Distinct Events in 3 Days
For its annual beach house, the brand opted for a more intimate, curated experience than previous years—but the logistical undertaking was anything but small.
Later that day, TikTok star Christina 'Tinx' Najjar hosted a pool party brunch where guests sat on branded cushions on the lawn.
Event Production & Fabrication
How This Broadway-Inspired Pop-Up Doubles as a Clever Fundraising Effort
Exhibit and museum design agency Thinc Design is bringing an immersive costume exhibit to life in New York, with proceeds benefiting the city's performing arts and entertainment industry.
Showstoppers! Spectacular Costumes From Stage & Screen
Event Production & Fabrication
Top Trending Stories on BizBash: July 2021
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event pros have been reading this month.
Alohouse
Event Production & Fabrication
Call for Entries: The 2021 BizBash Event Experience Awards, Powered by MeetingPlay, Are Open
Get recognized for your live, virtual and hybrid experiences in 78 categories, including Best Reimagined Event Experience, Best Brand Activation, Best Catering at an Event and Best Event Technology Solution, to name a few. Submissions close Fri., Nov. 19.
The 2021 BizBash Event Experience Awards, Powered by MeetingPlay
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