Nominations are now open for the 12th Annual EEAs!

It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

Where to Take Groups for Comic Relief

September 3, 2008

Dolly Parton with the cast of Nine to Five: The Musical.

Dolly Parton with the cast of Nine to Five: The Musical.

Photo: Justin Stephens

Nearly 30 years after she received a Golden Globe nomination for her role as saucy secretary Doralee Rhodes in Nine to Five, Dolly Parton is revisiting the project that helped launch her acting career. Parton composed original music and lyrics for Nine to Five: The Musical, which portrays three working women’s revenge on their less-than-politically-correct male boss. The show begins at the Ahmanson Theatre and runs through October 19.

Chateau Ste. Michelle

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

Aperol Terrazza

Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations

Inside the e.l.f. Apres Ski(n) Pop-Up

Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare

Branded elements included custom ski bibs and hats.

Get a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’s

Experiential Marketing, Activations & Sponsorships

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

The two-day music fest was the start of the summer run for several big-name brands like Chase, Patrón, and Jaguar Land Rover.

Chateau Ste. Michelle

Experiential Marketing, Activations & Sponsorships

Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations

Brands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one. Take a peek inside.

Aperol Terrazza

Experiential Marketing, Activations & Sponsorships

Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare

The brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and all cozy-chic ski vibes.

Inside the e.l.f. Apres Ski(n) Pop-Up

Experiential Marketing, Activations & Sponsorships

Get a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’s

The skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.

Branded elements included custom ski bibs and hats.

Experiential Marketing, Activations & Sponsorships

SXSW 2024: 60+ Must-See Pics From the Festival's Buzziest Activations and Pop-Ups

For nine days this month, Austin, Texas, was blanketed with creative activations and events from brands like Prime Video, Porsche, Audible, Tide, and many more. Check out some highlights.

Sharpie x Paper Mate Studio

Experiential Marketing, Activations & Sponsorships

See How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'

The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.

Mariska Hargitay, who plays Benson on the show, stopped by to meet fans.

Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

Which Social Media Platforms Are Making the Biggest Impact for Event Profs Right Now?

SXSW 2024: 60+ Must-See Pics From the Festival's Buzziest Activations and Pop-Ups

FX's Event Head Shares 7 Rules for Creating Effective Consumer Activations

What to Know About the Rise of Autism-Friendly Destinations and Events

Experiential Marketing, Activations & Sponsorships

See Inside Coke’s Trippy AI-Powered Pop-Up Experience

The beverage brand partnered with Momentum Worldwide to create a bright, bold space to introduce its newest flavor, Coke Spiced.

The space included AR photo booths provided by Snapchat.

Experiential Marketing, Activations & Sponsorships

Get Blown Away by This Clever Product Launch Event From Garnier Fructis

To promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.

A giant working hair-dryer delivered windblown looks for a dramatic photo moment.

Experiential Marketing, Activations & Sponsorships

Spring Cleaning: This Whimsical BÉIS Pop-Up Created a Car Wash for Your Luggage

The immersive event brought the brand to consumers IRL with plenty of cheeky, squeaky-clean event ideas.

The BÉIS Wash popped up in West Hollywood Feb. 24-25.

Experiential Marketing, Activations & Sponsorships

See Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-Party

Warner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.

'We understood the need to treat the space as a living museum exhibit, being mindful not to cause any damage,' Robino said.

Experiential Marketing, Activations & Sponsorships

Cool Beans: See How Brands Engage Consumers with Clever Cafe Takeovers

Brands like Max and Timberland have turned local coffee shops into must-visit pop-ups. Read on to find out what’s brewing.

Experiential Marketing, Activations & Sponsorships

Going Full Glam: See How These Beauty Brands Connected with Consumers

Brands like Sol de Janeiro, Laneige, and Beyoncé’s Cécred engaged new and existing consumers with chic product launch events and fun mobile pop-ups.

The event featured a hair show with artistic styles inspired by the product packaging, a product display, and an ingredient bar.

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