Remember that scene in Big with the oversize piano keyboard? Now picture that in corporate-event format. Infinity Marketing Team produced an event with Intel and Hewlett-Packard during the Golden Gate Bridge's 75th anniversary event in San Francisco over Memorial Day weekend, which attracted more than 250,000 attendees. As part of their sponsorship, HP and Intel made use of a 20- by 40-foot activation area to display HP’s two main Intel Ultrabook products, the Envy and Spectre machines. With only three weeks to conceive and execute the program, the team set up two 10- by 10-foot, jumbo, fully functional Ultrabooks that made attendees stop and take notice. Guests competed in interactive trivia challenges on the machines as they answered questions pertaining to the bridge and HP’s newest products.
The sponsor setup also included a custom, 20-foot-high video wall made from of fabricated towers that mimicked the iconic bridge’s form, as well as a massive video wall that displayed footage of the latest products from each brand as well as historic bridge images. A sound booth allowed attendees to record congratulatory videos to the Golden Gate Bridge Commission and the city of San Francisco on the historic day.
