With their ability to spread news far and quickly, bloggers have become a highly coveted event audience for many brands. Here's a look at seven recent happenings—ranging from the Sundance Film Festival to Lucky magazine's new Fashion and Beauty Blogger conference—that targeted the wired-in crowd. For more examples of how the hosts courted coverage from bloggers, click the links on the event names to read our full reports.
Photo: Stacy Keck
Photo: Courtesy of Rob Kim/Lucky Magazine
Photo: Stacy Keck
Photo:BizBash
Photo: Courtesy of Universal Studios Hollywood
Photo: Courtesy of Hershey's, Honey Maid, and Kraft Jet-Puffed Marshmallows
Photo: Dale Wilcox Photography/DWP
Photo: Kenneth Yeung/www.snapfoc.us