After the Supreme Court ruled in favor of legalizing same-sex marriage on June 26, numerous brands took to social media to announce their support of the decision, incorporating the rainbow flag in logos and using the hashtag #LoveWins. The ruling gave June's L.G.B.T. pride events even more weight as supporters enthusiastically crowded celebrations from San Francisco to New York. As more and more big-name brands embrace the L.G.B.T. community and show support for marriage equality, pride events and marches are becoming important cultural and experiential touch points.
Here's a look at how brands participated this year through sponsorship of pride events.