Pitchfork Media hosted its 10th annual Pitchfork Music Festival at Chicago's Union Park from July 17 to 19. The independent music fest featured 46 acts including Wilco, Chance the Rapper, and Sleater-Kinney. Between sets, guests roamed the relatively small festival grounds to check out record, craft, and poster fairs; food and beer vendors; and activations from brands such as Ray-Ban, Whole Foods, and more. This year, several companies used participatory activities—from photo stations to temporary tattoos and games—to capture the attention of festivalgoers. Here's a look at 14 activations from the weekend.
Soho House Chicago and the Infatuation's "Ice Cream Social"
Photo: Courtesy of SoHo House Chicago
Topman at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Topman at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Ray-Ban and 'Vice' Magazine at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Ray-Ban and 'Vice' Magazine at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Café Bustelo at Pitchfork
Photo: Barry Brecheisen for BizBash
Dark Horse Wine at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Dark Horse Wine at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Goose Island at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Whole Foods at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Lifeway at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Whole Foods at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Flor at Pitchfork Music Festival
Photo: Barry Brecheisen for BizBash
Soho House Chicago and the Infatuation's "Ice Cream Social"
Photo: Courtesy of SoHo House Chicago