In the age of tying a Twitter or Instagram hashtag to a certain event or promotion, brands have found that one of the easiest ways to make a splash on social is to facilitate an unexpected moment for consumers. From surprise screenings and event setups to prize deliveries enhanced by drones and celebrities, here's how brands including Bravo, Canon, HBO, and Driscoll's have creatively executed memorable "surprise-and-delight" moments.
Bravo’s InstaCon at SXSW
Photo: Courtesy of Bravo
HBO’s Silicon Valley Pizza Deliveries
Photo: Courtesy of Twitter
‘Avengers: Infinity War’ Celebrity Deliveries
Photo: Courtesy of Twitter
Ferrari’s Portofino Premiere Tour
Photo: Courtesy of Ferrari
Inaugural National Business Traveler Day
Photo: Christian Johnson
Mr. Robot’s “E Corp” Gala
Photo: Peter Kramer/USA Network
Post Malone and Postmates Popeye’s Surprise at Coachella
Photo: Courtesy of Postmates
Driscoll’s Berry Picnic
Photo: Courtesy of Driscoll's Berries
Canon’s 24 Hours to Greatness
Photo: Courtesy of Canon