Brand Events

The structure that held the dessert spread at Moët & Chandon's 270th anniversary event was enclosed in a gold-colored cage designed to symbolize a tennis court.

The dramatic reveal included musical fanfare and a plume of smoke.

In the adjacent Godiva-sponsored lounge, the confectioner worked with Abel McCallister to create chocolate installations inspired by romance and film moments.

Actual perfume bottles were also displayed on the bar. At the end of the night, guests took home the designers' scents in gift bags. Men's bags contained Spicebomb trial kits and women's bags had the Viktor & Rolf Flowerbomb fragrance.

Upon arrival, guests encountered a hallway lined with more than 4,000 bottles of Dramatically Different Moisturizing Lotion Plus. On the floor, Levy Lighting set up motion-triggered projections of bubbling water.

As part of Brooklyn’s Northside Festival in June, whiskey brand Jameson hosted the Black Barrel Lounge, where guests could enjoy music from indie artists and get the chance to experience a demonstration by Master Cooper (aka barrel maker) Ger Buckley. Accordingly, the space was decorated with chandeliers made from deconstructed flame-charred Jameson Black barrels.

In June, Skyy Vodka hosted Skyy and Sea, the official opening event to New York’s Governors Ball Music Festival, aboard the Hornblower Infinity yacht. The nautical theme was reflected in the event’s step-and-repeat: White shelves held bottles of vodka and branded lifesavers.

Also at the Skyy and Sea event, guests could spin a prize wheel to win items like a hat, a bikini, or sunglasses. The pointers on the wheel were made from empty Skyy bottles.

At a Vogue Eyewear party held in Los Angeles in March to fete the brand’s spring summer campaign, shades were frozen inside blocks of ice along with flowers, making for striking arrangements on bar tops.