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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Social Activation

September 6, 2013
With a brand-new on-site wellness wing addition, the Westin Diplomat Resort & Spa is a prime escape for locals in search of a group-friendly retreat. Groups can lounge by the mesmerizing rain wall before indulging in relaxation packages at Heavenly Spa by Westin that include massages, facials, mani-pedis, access to the Westin gym, or group fitness classes, such as yoga or a 5K guided outdoor jog.
With a brand-new on-site wellness wing addition, the Westin Diplomat Resort & Spa is a prime escape for locals in search of a group-friendly retreat. Groups can lounge by the mesmerizing rain wall before indulging in relaxation packages at Heavenly Spa by Westin that include massages, facials, mani-pedis, access to the Westin gym, or group fitness classes, such as yoga or a 5K guided outdoor jog.
Photo: Courtesy of the Westin Diplomat Resort & Spa
A casual catering option for events of all themes and sizes, Miami-based Soi Chinese Kitchen’s new mobile rickshaw is available for indoor and outdoor affairs. The colorful truck serves modern Chinese cuisine such as rice bowls, noodles, buns, and ribs.
A casual catering option for events of all themes and sizes, Miami-based Soi Chinese Kitchen’s new mobile rickshaw is available for indoor and outdoor affairs. The colorful truck serves modern Chinese cuisine such as rice bowls, noodles, buns, and ribs.
Photo: Courtesy of Soi Chinese Kitchen
In November, local chef Michael Shikany will open his flagship restaurant Shikany in Wynwood. Known for his globally influenced small plates, Shikany will use the culinary venue to host in-house events, as well as cooking classes to teach corporate groups how to make Indian and Southeast Asian dishes. The 4,086-square-foot space will seat 130 and will be available for buyouts.
In November, local chef Michael Shikany will open his flagship restaurant Shikany in Wynwood. Known for his globally influenced small plates, Shikany will use the culinary venue to host in-house events, as well as cooking classes to teach corporate groups how to make Indian and Southeast Asian dishes. The 4,086-square-foot space will seat 130 and will be available for buyouts.
Photo: Michael Pisarri
Rent the Great Gatsby-inspired black-and-gold bar from Ronen Rental for a 1920s-theme event. The structure is upholstered in black patent vinyl, and a convenient shelf in the back makes for prime bar storage. The bar costs $420 to rent.
Rent the Great Gatsby-inspired black-and-gold bar from Ronen Rental for a 1920s-theme event. The structure is upholstered in black patent vinyl, and a convenient shelf in the back makes for prime bar storage. The bar costs $420 to rent.
Photo: Courtesy of Ronen Rental
Tweet-operated vending machines made a huge splash in Miami during this summer’s Mercedes-Benz Fashion Week Swim, including the one seen at the ASOS Penthouse that featured a custom digital swimsuit menu. Experiential marketing company the dFm supplies and operates the personalized vending machines, which are ideal for product launches, promotional events, or co-branded parties. Products can be handpicked to fill a predetermined bag size, and the machines can dispense single items.
Tweet-operated vending machines made a huge splash in Miami during this summer’s Mercedes-Benz Fashion Week Swim, including the one seen at the ASOS Penthouse that featured a custom digital swimsuit menu. Experiential marketing company the dFm supplies and operates the personalized vending machines, which are ideal for product launches, promotional events, or co-branded parties. Products can be handpicked to fill a predetermined bag size, and the machines can dispense single items.
Photo: Courtesy of the dFm
Karla Dascal of Karla Conceptual Event Experiences will leverage the mixology craze at events this fall. “Mixology is very on-trend, and it's a service that I introduced in conjunction with our in-house catering earlier this year,” she says. “From nonalcoholic drinks featuring local and seasonal ingredients, to utilizing unique spirits combined with vibrant flavors, true mixology adds an element of interaction to any event. My social clients love the added personalization that crafting signature cocktails for their guests brings, while my corporate clients use mixology as another opportunity for branding.”
Karla Dascal of Karla Conceptual Event Experiences will leverage the mixology craze at events this fall. “Mixology is very on-trend, and it's a service that I introduced in conjunction with our in-house catering earlier this year,” she says. “From nonalcoholic drinks featuring local and seasonal ingredients, to utilizing unique spirits combined with vibrant flavors, true mixology adds an element of interaction to any event. My social clients love the added personalization that crafting signature cocktails for their guests brings, while my corporate clients use mixology as another opportunity for branding.”
Photo: Sonja Garnitschnig
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Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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See Inside Fords Gin's Multisensory Experience at Rockefeller Center
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
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The grocery store chain showcased its affordable products within a cute farmstand-like setting.
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