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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Branding

September 12, 2013
Stackable Sensations' Saviour Universal USB Charger ($8.60 each for 50) can charge two devices at once and includes a logo display.
Stackable Sensations' Saviour Universal USB Charger ($8.60 each for 50) can charge two devices at once and includes a logo display.
Photo: Courtesy of Stackable Sensations
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Photo: Courtesy of Pinhole Press
Toast's engraved wood iPhone covers ($30; bulk pricing available) can be customized with logos and brand names.
Toast's engraved wood iPhone covers ($30; bulk pricing available) can be customized with logos and brand names.
Photo: Courtesy of Toast
The retro-style phone receivers ($30; bulk pricing available) from Native Union plug into most cell phones. A logo can be placed anywhere on the handset.
The retro-style phone receivers ($30; bulk pricing available) from Native Union plug into most cell phones. A logo can be placed anywhere on the handset.
Photo: Courtesy of Native Union
The flap of the classic canvas-and-brown faux leather bags ($28.40 each for 24; additional bulk prices available) from Pinnacle Promotions can be debossed with a logo.
The flap of the classic canvas-and-brown faux leather bags ($28.40 each for 24; additional bulk prices available) from Pinnacle Promotions can be debossed with a logo.
Photo: Courtesy of Pinnacle Promotions
GelaSkins offers cases (from $15; bulk pricing available) for a whole slew of tech gadgets. Simple logo designs can be ordered through the Web site; for orders or more than 100, GelaSkins' designers work with clients to create customized layouts.
GelaSkins offers cases (from $15; bulk pricing available) for a whole slew of tech gadgets. Simple logo designs can be ordered through the Web site; for orders or more than 100, GelaSkins' designers work with clients to create customized layouts.
Photo: Courtesy of GelaSkins
Fluf makes durable, reusable lunch and snack bags (from $18; bulk pricing available) that can be customized.
Fluf makes durable, reusable lunch and snack bags (from $18; bulk pricing available) that can be customized.
Photo: Courtesy of Fluf
Bikn ($130 for the set; bulk pricing available) from Treehouse Labs is a new tech-savvy lost-and-found system. Just place a tag on anything you don’t want to lose, and your phone finds it.
Bikn ($130 for the set; bulk pricing available) from Treehouse Labs is a new tech-savvy lost-and-found system. Just place a tag on anything you don’t want to lose, and your phone finds it.
Photo: Courtesy of Bikn
A branded leather luggage tag and passport case ($83 for the set; bulk pricing available) from Graphic Image comes in several colors and embossed finishes.
A branded leather luggage tag and passport case ($83 for the set; bulk pricing available) from Graphic Image comes in several colors and embossed finishes.
Photo: Courtesy of Graphic Image
Earbud headphones ($6.82 each for 100) from Empire Promotional Products come in a customizable container.
Earbud headphones ($6.82 each for 100) from Empire Promotional Products come in a customizable container.
Photo: Courtesy of Empire Promos
Baggu offers a range of carryall bags, including the recycled cotton canvas Duck tote ($24; bulk pricing available) that can be screen-printed.
Baggu offers a range of carryall bags, including the recycled cotton canvas Duck tote ($24; bulk pricing available) that can be screen-printed.
Photo: Courtesy of Baggu
Latest in Experiential Marketing, Activations & Sponsorships
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The activation was disguised as an ordinary porta-potty.
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
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With a brand-new on-site wellness wing addition, the Westin Diplomat Resort & Spa is a prime escape for locals in search of a group-friendly retreat. Groups can lounge by the mesmerizing rain wall before indulging in relaxation packages at Heavenly Spa by Westin that include massages, facials, mani-pedis, access to the Westin gym, or group fitness classes, such as yoga or a 5K guided outdoor jog.
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See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
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