Adding an element of surprise to an event not only engages guests; it also makes events more memorable, and can help cement a brand's image as whimsical and forward-thinking. Here's a look at the ways events—from galas to holiday parties and conferences—have incorporated unexpected elements.
Employ Celebrities—But Not Just for Entertainment
Photo: Michael Loccisano/MSNBC/NBCU Photo Bank via Getty Images for MSNBC
Bring in a Marching Band
Photo: Laura Decarlo
Add Unannounced Details to the Program
Photo: Cheri Root Photography
Have a Week of Surprises
Photo: Joey Silberhorn
Have Entertainment in Unexpected Places
Photo: Brenna Hernandez
Give a Surprise Takeaway Gift
Photo: Drew Altizer Photography