From a "dance for treats" activation to a human-powered crème brûlée machine to an oversize prop that shot applesauce packets high into the air, here are some creative ways brands have used vending machines in unexpected—and highly interactive—ways.
10 Clever Ways Brand Activations Have Used Vending Machines
Here's how brands like Target, Hyatt, Urban Decay and National Geographic have used vending machines to promote new products, distribute prizes, generate social media posts and more.
Photo: Dorothy Hong
Photo: Courtesy of Refinery29
Rendering: Courtesy of Mullen Lowe
Photo: Courtesy of Urban Decay
Photo: Shelbie Pletz for BizBash
Photo: Donald Bowers
Photo: Sara Kerens
Photo: Courtesy of Moet & Chandon
Photo: Taylor McIntyre for BizBash
Photo: Presley Ann/Getty Images for Hulu
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