To celebrate the opening of the pop-up, a private event on Aug. 7 invited guests to design their own floral arrangements.Photo: Devin Machette
NEW YORK—In her new summer movie, It Ends With Us, Blake Lively plays a floral designer named Lily Bloom. In her off-screen life, Lively helms two beverage brands: Betty Buzz, which slings premium sodas, and Betty Booze, which offers canned cocktails.
“There are more similarities between creating the perfect bouquet and drink recipe than many think,” says Katie Palay, head of marketing at Betty Buzz and Betty Booze. “Both are all about curating the finest-quality products, finding the right balance, and enjoying them either just for yourself or with the people you care about most.”
At the Betty Blooms pop-up, overtaking New York City’s Starbright Floral Design through Aug. 20, flowers and fizzy drinks collide. The lush activation invites visitors to sample drinks from Lively’s beverage brands and shop three limited-edition flower arrangements that promote the film. Dubbed The Betty Blooms Floral Collection, the arrangements are inspired by various Betty Buzz flavors and are available for in-store pickup and shipping in the New York City area while supplies last.
“We wanted a floral partner that had the same brand values as Betty Buzz, priding itself on real, uncomplicated products that are crafted with love from ‘homemade recipes,'" Palay says on partnering with the Chelsea-based florist. "Starbright Floral Design does just that and more. As a floral shop, they place high importance on providing customers with real, fresh arrangements that can be shared with all.”
She adds: “They’ve truly been wonderful to work with, ensuring that the three movie-inspired arrangements felt authentic to the Betty Buzz brand, as well as bringing the collaboration to life with the in-store pop-up, building out the lush Betty Blooms shop.”
Ahead, peek inside the Betty Blooms pop-up and its kickoff event, which was a private party that allowed guests to make their own flower arrangements while sipping drinks and sampling snacks.
