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  1. Production & Strategy
  2. Registration & Ticketing

Fur Ball Offers Separate Amenities and Ticket Prices for Human and Canine Guests

Jenny Berg
November 16, 2009

On Friday night, more than 600 guests gathered at the Drake Hotel for the Fur Ball. Hosted by Pets Are Worth Saving, the benefit is billed as the city's only pet-friendly black-tie function, which proved an irresistible selling point for some dog lovers with deep pockets. "This is one of the only events I buy tickets for anymore," said one attendee, nodding at his rhinestone-collared companion. "It's the only ball I can bring her to."

With tickets priced at $400 per guest and $100 per animal, the event had amenities that catered to both its two-legged and four-legged attendees. At the entrance, photographers clustered around a red carpet with a step-and-repeat backdrop, snapping photos of donors with their pets. In the hotel's French and Walton rooms, where the cocktail reception and silent auction took place, servers circulated with avocado egg rolls and mushroom phyllo purses while volunteers bustled about with silver water bowls, which they placed near the bars in each room. In the French room, Kehoe's lounge setups featured sleek sofas and bright orange floor pillows, and animal communicator Alicia Halloran conducted one-on-one consultations with pets and their owners.

Plastic sheeting covered the floor in an upstairs area devoted to spa services for dogs—technicians from Paradise 4 Paws were on hand to provide so-called "pawdicures" and canine massages—but the precaution was taken just to be on the safe side, according to Pets Are Worth Saving's director of development Lisa Nowak. "The dogs are always well-behaved," she said. "Every year we may have one little accident; but really, the only logistical hurdle of having all the dogs there is that they add a lot more feet walking around. We have to make sure there's plenty of room for everybody."

Indeed, apart from a few stray barkers who added to the hum of clinking cocktail glasses and live piano music, the pets made for polite guests. "I think my wife would say that the dogs are better-behaved than the husbands," one man remarked.

On the day before the event, Nowak said that she expected the ball to pull in more than $600,000 dollars. "We're right on target with ticket sales and sponsorships," she said, adding that she was also counting on the live and silent auctions to help bring in funds. "In our board and committee meetings leading up to the event, we just kept putting the message out: This has been a really tough year for everyone, and we understand that, but we really need those who can to step it up. And our sponsors and donors rose to the occasion."

Pets Are Worth Saving's Fur Ball
Pets Are Worth Saving's Fur Ball
Photo: Gretchen Kelley for BizBash
Guests who purchased $100 raffle tickets got blinking plastic rings; one of them won a kunzite and diamond ring valued at $9,800, which A. Marek Fine Jewelry donated to the event.
Guests who purchased $100 raffle tickets got blinking plastic rings; one of them won a kunzite and diamond ring valued at $9,800, which A. Marek Fine Jewelry donated to the event.
Photo: Gretchen Kelley for BizBash
In the French and Walton rooms, pet buffets had silver trays of decorated dog treats.
In the French and Walton rooms, pet buffets had silver trays of decorated dog treats.
Photo: Gretchen Kelley for BizBash
The pet buffets also offered crystal goblets of pureed carrots and chicken and rice.
The pet buffets also offered crystal goblets of pureed carrots and chicken and rice.
Photo: Gretchen Kelley for BizBash
Guests and their dogs sat for a buffet dinner in the grand ballroom, where images from past benefits were projected onto a drop-down screen.
Guests and their dogs sat for a buffet dinner in the grand ballroom, where images from past benefits were projected onto a drop-down screen.
Photo: Gretchen Kelley for BizBash
At the dinner tables in the Gold Coast ballroom, signage called out sponsoring companies.
At the dinner tables in the Gold Coast ballroom, signage called out sponsoring companies.
Photo: Gretchen Kelley for BizBash
In the Gold Coast ballroom, a live auction took place on a stage that Kehoe surrounded with illuminated dog-topped pillars.
In the Gold Coast ballroom, a live auction took place on a stage that Kehoe surrounded with illuminated dog-topped pillars.
Photo: Gretchen Kelley for BizBash
The live auction was divided into two parts: One segment allowed guests to bid on items such as getaway packages; another portion let them donate directly to Pets Are Worth Saving.
The live auction was divided into two parts: One segment allowed guests to bid on items such as getaway packages; another portion let them donate directly to Pets Are Worth Saving.
Photo: Gretchen Kelley for BizBash
An ice sculpture depicted a dog in a top hat; the same image appeared on the event's invite and signage.
An ice sculpture depicted a dog in a top hat; the same image appeared on the event's invite and signage.
Photo: Gretchen Kelley for BizBash
Kehoe decorated the bars with porcelain dogs in bow ties.
Kehoe decorated the bars with porcelain dogs in bow ties.
Photo: Gretchen Kelley for BizBash
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