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July 23, 2015: Twitter Apologizes for Frat-Theme Party, Would You Rent a Puppy for a Party?, Giant Billboard for Forever 21 Recreates Instagram Photos in Thread

1. TWITTER APOLOGIZES FOR FRAT-THEME PARTY: Twitter is apologizing for hosting a frat-theme party at its headquarters, complete with beer pong, kegs, and red plastic cups used as decor throughout the space. The company is in the middle of a gender discrimination lawsuit, and the tech industry in general has been confronting a reputation as being unwelcoming to women. Fusion: “This social event organized by one team was in poor taste at best, and not reflective of the culture we are building here at Twitter,” a Twitter spokesman said. “We’ve had discussions internally with the organizing team, and they recognize that this theme was ill-chosen.”

2. WOULD YOU RENT A PUPPY FOR A PARTY?: Businesses coast to coast are offering a unique kind of rental for corporate and social events: puppies. The cuddly creatures have become a hit, with several breeds available for hourly rental. Wall Street Journal: “Puppies may be the only things that qualify as appropriate entertainment for both a child’s birthday and a bachelorette party. A small number of companies now specialize in providing puppies for party rentals, and they report growing business for birthdays, office parties and engagements. The little dogs are ideal social media fodder.”

3. GIANT BILLBOARD FOR FOREVER 21 RECREATES INSTAGRAM PHOTOS IN THREAD: Instagram photos tagged with Forever 21’s #F21ThreadScreen hashtag will be recreated as a mosaic made of thread using a “digitally synced adjustable billboard made of cloth, wood and aluminum.” The results will be streamed live 24 hours a day through next Tuesday, and users will get video clips as the machine renders their photos. Adweek: “The mechanics alone are wildly inventive, if not borderline insane—6,400 wooden spools feature rainbow ribbons that spin to change among 36 colors, according to computerized directions, with each spool ultimately serving as a single pixel in an 80-by-80 ‘pixel’ image. Ultimately, the renderings themselves are just shy of hypnotizing, with the shifting palettes creating an iridescent effect as the images morph.” See a video here:


Event technology firm Event Farm has acquired ClearHart, an innovation agency that bridges online and offline at live events.


AUSTIN:  Eureka, a California-based restaurant, has opened downtown in a Hannig Row building. Austin Business Journal:

BOSTON:  The U.S. Open golf tournament will return to the Country Club in Brookline in 2022. Boston Business Journal:

CHICAGO:  The Hilton Garden Inn Chicago/North Loop is now open. The hotel has 191 guest rooms, a board room that seats 12, and a business center.

KANSAS CITY, MISSOURI:  Visit KC, Kansas City’s hospitality and tourism organization, announced that Ashley Jones is its new vice president of partnerships and events, and Traci Preus is the new senior vice president of marketing and communications.

LAS VEGAS:  Tennis stars Andre Agassi, Stefanie Graf, Martina Navratilova, and Andy Roddick will play matches for charity at Elton John and Billie Jean King's Mylan World Team Tennis Smash Hits on October 12 at Caesars Palace. The event benefits the Elton John AIDS Foundation and Aid for AIDS of Nevada. Los Angeles Times:

LOS ANGELES:  Seth Rogen will host a bar mitzvah for James Franco at the fourth annual Hilarity for Charity Variety Show on October 17 at the Hollywood Palladium. The group raises money for Alzheimer’s research.

Local event listings from the new Masterplanner:

MIAMI/SOUTH FLORIDA:  B Hotels & Resorts will begin a renovation to the Yankee Clipper in late August and reopen it in mid-2016 as B Ocean Resort. The renovation will almost double the indoor event space to 14,000 square feet; outdoor space also is available.The property will remain open during construction.

NEW YORK:  Union Square Cafe will relocate to the corner of Park Avenue South and 19th Street in the space currently occupied by City Crab & Seafood Company. Danny Meyer’s famed restaurant is being forced from its current space on East 16th Street because of a rent hike. The New York Times:

Open House New York, a free event in which usually private buildings offer free tours to the public, returns October 17-18. A full list of participating sites will be available in September. Jaunted:

New York-based group travel provider Group IST has added sailing dates to its “Havana to Cienfuegos” people-to-people cruise of Cuba starting in December. The eight-day trips can accommodate nearly 100 people per sailing.

Local event listings from the new Masterplanner:

ORLANDO/CENTRAL FLORIDA:  Fusion 360 is the name of a new restaurant taking over the space that formerly housed American Gymkhana on Restaurant Row. The menu will include Indian dishes with Asian and American influences, and the restaurant will be available for private events. Following dinner service Thursday through Saturday nights it will turn into a lounge with a dance floor.

The owners of Vanity nightclub in downtown Orlando are renaming it Eve Orlando and putting a new focus on hosting corporate events, weddings, and more. The venue has partnered with Elite Catering to provide a variety of food options. Management can also coordinate entertainment such as DJs, contortionists, stilt walkers, go-go dancers, and more.

PHILADELPHIA:  The World Meeting of Families has partnered with I.B.M. to create "Go Philadelphia," an app for September's papal visitors that has information on events and cultural and historic sites.

The Ascend Digital Marketing Summit 2015 will take place October 18-20 at the Rittenhouse Hotel.

SAN FRANCISCO:  For Super Bowl weekend in 2016, many big brand hotels have already sold out or have rates that have skyrocketed. TravelSkills:

TORONTO:  The Maker Festival—which features a series of events showcasing crafts ranging from origami to bookbinding—will take place in venues throughout the city July 25-31. The Maker Extravaganza will be held at the Reference Library August 1-2.

Mayor John Tory says that a Toronto Olympic bid is being discussed. Toronto Star:

WASHINGTON, D.C.:  Malmaison DC will host a two-year anniversary party tonight at the venue. A portion of proceeds will benefit Becky’s Fund.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.

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