Pyeongchang 2018: 17 Sponsor Highlights From Global Brands at the Winter Olympics

Olympic sponsors and brands including Coca-Cola, Samsung, Visa, and Air Canada provided interactive experiences and photo ops for clients, locals, and visitors throughout the duration of the games.

By Ian Zelaya February 28, 2018, 7:45 AM EST

Photo: Courtesy of Coca-Cola

The 23rd Winter Olympic Games in Pyeongchang, South Korea, came to a close on February 25 with a high-tech spectacle of a closing ceremony that featured a drone light show from Olympic sponsor Intel. But Intel wasn't the only brand to activate at the games throughout its two-week duration. Sponsors such as Coca-Cola, Samsung, Visa, and Bridgestone engaged with athletes, fans, and locals through onsite activations that offered both new and returning interactive experiences.

Here's a look at how Olympic sponsors and team sponsors engaged with attendees and supported athletes with social media-friendly photo ops, VR experiences, branded exhibits, pin trading, food, and more throughout the games.

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