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Q&A: Superfly on What’s Driving the Enduring Success of the Music Festival Business

By Event Marketer January 2, 2018, 4:29 PM EST

Event Marketer asked Rick Farman, co-founder of Superfly, the New York City-based organization behind San Francisco’s Outside Lands and rural Tennessee’s Bonnaroo Music and Arts Festival, for his take on the growing music fest phenomenon.

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