Ray-Ban Celebrates History—and Future—With Hands-On Bash

The Luxottica-owned eyewear brand showed off the remake of its Wayfarer style with an event that invited guests to interact with artisans at workshop stations.

By Jim Shi May 20, 2014, 3:47 PM EDT

Photo: Courtesy of Luxottica

In time for the sunny days of summer, Ray-Ban hosted an event to celebrate the launch of its newest collection of Wayfarers inspired by all five senses. Named for the garment district and the year the eyewear brand was founded, the District 1937 bash took place on May 15 at Stage37 in Hell’s Kitchen, where a multisensory experience came in the form of specially built denim, leather, velvet, titanium, and steel work stations. Some several hundred guests turned out for the sunglasses-focused soiree, including Zoe Kravitz, Coco Rocha, Ireland Baldwin, Chromeo, and Katharine McPhee.

Custom walls were built for the occasion and assembled on site, and an upstairs Remix station—where select guests could assemble their dream pair of sunglasses—was welded on site as well. In total, nearly 36 hours went into the build, which took a team of 10 workers.

Attendees who trekked to the west side space were encouraged to get their hands dirty, working with craftsmen and artists in workshop vignettes. Capping off the night was a special performance by Blondie’s Debbie Harry.

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