Playboy, a familiar brand on the Super Bowl party scene, hosted its bash at the W Scottsdale on January 30. There was a performance from Nelly, and a cuddly entertainer of another sort: Internet sensation Jiff the Pomeranian, a canine who's billed as an actor and model. The pup is managed by Zero Gravity Management. But for this event, a guest who knew the dog's owners asked to bring Jiff along, and the dog cuddled with Playboy Playmates free of charge.
Photo: Jason Merritt/Getty Images for Playboy