Event producers relied on a clean, black-and-white look to the signage, which included the event logo, a hashtag over the DJ booth, and a fun quote above the entrance.
Photo: Robert Snow/Red Bull Content Pool
Guests played on branded foosball and ping-pong tables on the Gale South Beach rooftop at Red Bull Guest House.
Photo: Ian Witlen/Red Bull Content Pool
The event's logo was splashed on several elements at the hotel, including a bright red pool raft.
Red Bull Music Academy broadcast its live radio station from the Red Bull Guest House.
Guests posed in the Red Bull Guest House photo booth, and the interactive photo opp from Phhhoto sent images via text message.
The Traktor Cookery catered the Red Bull Guest House pool parties, serving up complimentary plates of seared wild arctic char.
Male guests received complimentary haircuts at the Red Bull Guest House barber shop, while ladies were treated to free manicures at the nail bar.
Photo: David Cabrera/Red Bull Content Pool
The Ibiza-based nightclub Ushuaia recreated itself at the Avicii Hotel in SLS South Beach. “The building is impossible to miss with heavy traffic during Miami Music Week,” said Avicii’s manager, Ash Pournouri.
Photo: Dylan Rives
Special signage for the Avicii Hotel was designed to blend in with SLS South Beach's existing aesthetic.
The Avicii Hotel added the host DJ's persona into the main elevator at SLS South Beach, which always contains images of people in keeping with hotel designer Philippe Starck's belief that no one should ride an elevator alone.
Even the guest room bath amenities were repackaged along the Avicii Hotel theme.
An ice cream truck posted outside the SLS South Beach served samples in cups with the DJ's logo on them.
Avicii's presence was incorporated throughout the exterior and interior of the SLS South Beach in both subtle and standout ways such as this black and white graphic.
The Surfcomber's pool party series drew some 1,300 guests a day.
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