Remy Martin Launches Limited-Edition Cognac With Colorful Light Show

A multicolor light installation at Smashbox Studios enlivened the launch for Remy Martin's limited-edition cognac featuring a David LaChapelle-designed label.

By Laura Kasavan April 25, 2008, 4:18 PM EDT

Remy Martin's colorful light show

Photo: Alen Lin for BizBash

Remy Martin Limited-Edition Cognac Launch Party
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Last night, cognac producer Remy Martin invited more than 300 guests to Smashbox Studios West Hollywood for the American launch of its first limited-edition V.S.O.P. Director and photographer David LaChapelle created original art for the bottle, choosing an exotic cabaret theme in a vibrant color palette.

Remy Martin brand manager Lamar Johnson turned to K.I.M. Media’s Leslie Short to interpret the label’s look. An all-white studio served as the backdrop for an evolving blend of light and video projection by ShowPro. Translucent bars and all-white lounge furniture kept the focus on the lighting.

As guests entered through a jungle canopy of palm trees and bird-of-paradise flowers at 9 p.m., a palette of green lights illuminated the space. The colors shifted hourly (with help from DJs Gomez Warren IV and Clinton Sparks, who arranged their beats to the imagery), from green to blue and finally to red, creating a dramatic atmosphere for the reveal of the bottle.

Guests gathered as a dancer (who bore a striking resemblance to the woman on LaChapelle’s label) emerged and began a performance on a raised truss. As her act came to a close, a parade of waiters entered, carrying V.S.O.P. bottles on illuminated trays, and the lighting took on a mélange of jewel tones.

Plenty of alcohol was available, of course: Specialty cocktails included the Sex A’ Peel (V.S.O.P. with banana and a shot of balsamic vinegar) and the Aphrodisiac (V.S.O.P. with strawberries, pomegranate juice, and apple juice).

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