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Q & A

Revelry LLC's Edgardo Zamora

Meet L.A.'s most in-demand event designer.

February 15, 2006, 1:32 PM EST

Edgardo Zamora and his full-time staff of 20 at Revelry LLC design more than 200 nonprofit, corporate, and social events a year, and it's not uncommon that they work on four in a weekend. Zamora and his design team have worked on dozens of movie premieres and wrap parties, including Matrix Revolutions and Charlie's Angels: Full Throttle; corporate events for clients like Ralph Lauren and Nokia; and massive awards productions like this year's Sony Grammy party and the Academy Awards' 2001 Governors Ball.

You do a lot of private parties for celebrities. How does this influence your work on corporate events?

First of all, I can use some of the same props, furniture, and fabric from my warehouse. I think I have the largest quantity of furniture in our industry; we can seat 600 people with all the furniture we own.

How do you manage working on events all over the country?

Sometimes my staff goes to events without me because I don't like totravel. We're pretty busy here in California. We also do some work inNew York, and we want to work there more. We've just come from doingthe Troypremiere there. New York has the most beautiful linens. But I thinkwhat I like about New York most is that the party atmosphere is moreEuropean, more like where I'm from.

What's the best part about doing events in Southern California?

It's very difficult to impress the Los Angeles crowd because they haveseen everything. Sometimes I'm on the edge and worn out, but I do itbecause I love it. I'm used to that kind of challenge; it's similar towhen I worked as a fashion designer and had to come up with new designsevery season.

What is the largest event you've worked on?

The biggest was the Universal Pictures Christmasparty on their back lot about six or seven years ago, before theystarted cutting costs. Employees could invite their whole family and20,000 people were there. We had only two weeks to put together theparty, and we had to dress the whole town square on the back lot. Wehad a five-story Christmas tree, fully decorated, and we had more than200 other Christmas trees on the lot. Another bash that was reallyamazing had a circus theme with an ice cream cart and all thewaitresses wore only body paint. All the guests were driven back totheir houses in ambulances at the end of the party. You can findwhatever props you want here for crazy parties like that, since we'rein the town where all the movies are made.

How would you describe your style?

I'm very open-minded to a variety of styles, but I think simple andelegant are the keys for any designer. And it's really important for methat my style looks finished. Sometimes when I go to events and I seethings that are sloppy and unfinished, I really can't understand how[the event designers] are still in business. Either you're a pro ornot.

What's your favorite venue in the area?

I don't have a favorite venue, but if I had to say, it would be a tentbecause it's a blank canvas to work with. If you plan events in hotels,you're dealing with decor that's already in place. Sometimes we'll getclients who'll want to have an event at the Beverly Hills Hotel,but they don't want the room to look anything like it already looks—sowhy do they want to have their event there? I also love the Shrine Auditorium, because it's such a huge hall and it looks so ugly that you can come up with really creative ways to fix it up.

Alesandra Dubin

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