Rock Fashion Week, With Gen Art, Will Take to Petersen Instead of Paramount

By Alesandra Dubin October 15, 2009, 2:01 PM EDT

As we have been reporting since the spring, Rock Media & Entertainment is coming to Los Angeles on October 29 through 31, hosting its version of Fashion Week. But now, instead of taking over Paramount, the programming will move to the Petersen Automotive Museum, according to a report in Apparel News.

“We have been in the middle of an exciting time for our company, as we recently merged with Gen Art,” Rock Media president and partner Nicole Purcell told Apparel News. “And our focus has been strategizing and preparing for all the programs we are creating. The Petersen makes sense as [Gen Art] has produced a number of shows there and the venue, vendors, and logistics are already mapped out.”

A call on Thursday morning to Purcell to confirm the details of the move was not immediately returned.

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