On March 24, HBO hosted a premiere party for the third season of Veep at Paramount Studios in Los Angeles. In the new season, Julia Louis-Dreyfus's character, Selina Meyer, has written a book. To highlight the plot, a bookshelf with faux copies of her book stood behind a colorful candy bar. Guests could fill the hollow books with red, white, and blue candies. Dylan's Candy Bar provided the sweets. Billy Butchkavitz designed the event.