Safe Horizon Incorporates Campaign Art Into Luncheon Decor

Safe Horizon's Champion Awards luncheon celebrated the organization's awareness campaign and employed it as a central decor motif.

By Mimi O'Connor May 31, 2007, 7:35 PM EDT

Photo: BizBash

Safe Horizon Champion Awards Luncheon
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A nationwide ad campaign to raise awareness of thesigns of domestic violence served as the visual motif for Safe Horizon’s 12thannual Champion Awards luncheon on May 10. The nation’s largest victim-assistance organization, the nonprofit hosted more than 900 people at the middaybenefit and raised $1.1 million.

Decor from Matthew David Hopkins integrated stylizedinterpretations of text identifying the signs of domestic violence, created by adagency Howald and Kalam, for the 19-city, eight-week campaign, the tag line ofwhich was “Most signs of domestic violence are difficult to spot.”

Hopkins used 2,400linear feet of vinyl digitally printed with the abstract images of the campaignin both black and white and color, and employed 16-gauge wire to give theribbon shape and form as it wound over tables and hung from the ceiling.

“Our issues are very heavy and gritty, but this is also aspring celebration. It’s very hard to marry the two,” said Maile Zambuto, Safe Horizon's chiefdevelopment marketing officer. “The continuous ribbon representswhy we’re here.”

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