Santa Monica Place Opens With Events From Intimate to Giant

By Alesandra Dubin August 10, 2010, 4:03 PM EDT

Photo: Lever & Fulcrum Photography

If you've been shopping on the west side of Los Angeles for a while, you remember Santa Monica Place of previous years, an uninspiring mall that showed its age in contrast with the lively atmosphere of the nearby Third Street Promenade and Santa Monica Pier. Now, Santa Monica Place has reopened as a top-end shopping and dining destination, and a slate of events launched the location with considerable fanfare and buzz.

Shopping center owner, manager, and developer Macerich acquired the center in 1999 and began its redevelopment in 2002. Phoenix-based assistant vice president of development relations Robyn Young and the marketing team tapped Joe Moller Events to produce its events, and an array of restaurants and shops hosted their own programming as well. Here's a look at several of the events, from a cocktail party for 75 to showcase public art to the huge public opening that packed the house.

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