Science Mag Seed Makes U.S. Debut

September 17, 2002, 12:00 AM EDT

At Seed magazine's launch party at Eyebeam Atelier, Stortz Lighting projected colorful, eye-grabbing images taken from the forthcoming book Heaven & Earth: Unseen by the Naked Eye onto the walls.

Seed magazine launch party Eyebeam Atelier Thursday, 09.05.02, 7 PM onward
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Making science interesting to an audience of over-stimulated Gen-Xers may not be easy, but a chic party at the cool Eyebeam Atelier space might help. Montreal-based science magazine Seed celebrated its nationwide launchit's already published two issues that were only available in a few U.S. cities and Canadawith a party at one of New York's most popular event spots.

The event featured a preview of Steve Reich and Beryl Korot's digital video opera Three Tales. Afterwards, Stortz Lighting projected science-oriented stills—like microscopic images of muscle fiber and sperm and pictures of the Milky Way and Saturn—taken from the forthcoming book Heaven & Earth: Unseen by the Naked Eye onto a makeshift white wall. DJ Johnny Dynell synchronized his music to the projections. Tentation's Keiko Sato provided tall vases full of white calla lilies and smaller vases of.phparagus grass for the cocktail tables, and a sleek, bilevel stainless steel oyster bar was accented with curly willow displays.

The party's gift bags included white tank tops with the slogan “What are we going to do about the United States?,” a reference to what some people see as the country's limited involvement in global environmental concerns. The gifts gave guests the chance to look like the models who wore the shirt on two different versions of the third issue's cover.

Suzanne Ito

Photos by Mark Von Holden/DMI

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