OPEN SEARCH

See How Brands Caught 2018 World Cup Fever From Moscow to Miami

The international sporting event inspired fan-focused activations from Visa, Budweiser, Nike, and more.

By Michele Laufik July 12, 2018, 7:01 AM EDT

Photo: Kimberly Mufferi

The 2018 FIFA World Cup wraps up this weekend with the final match between France and Croatia taking place July 15 in Moscow’s Luzhniki Stadium. The month-long soccer tournament spanned 12 stadiums in 11 host cities across Russia and brought together an international group of fans, as well as sponsors such as Budweiser, Visa, and Nike. World Cup fever even hit the U.S., with brands like Spotify and Louis Vuitton activating stateside.

See how these companies took part in this global sporting event from Moscow to Miami.

Sign up for the BizBash Daily - stay current with the event industry.
Your email inquiry will be sent to 3 venue