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LOS ANGELES Shutterfly might be best known as a website that allows consumers to personalize photo albums—but the brand is now wading into the wedding industry. It recently launched its first line of customizable wedding products, which includes menus and invitations, champagne and wine glasses, coasters, and pillows and blankets.
To celebrate the launch of the Wedding Shop by Shutterfly, the brand partnered with event planner Mindy Weiss and actress Ashley Greene to host an event inspired by all things weddings.
“With the launch of the new Wedding Shop, we set out to educate and inspire our customers with beautiful, unique, and personalized products,” said Amber Harrison, head of weddings at Shutterfly. “We designed the event to surprise and delight our guests at every turn, hoping to hear them say, ‘Wow! I had no idea Shutterfly could do that.’ We were so excited to show off all our capabilities and help customers see Shutterfly in a new light, particularly when it comes to weddings.”
The event, which took place March 28 at the Carondelet House in Los Angeles, featured a number of wedding-theme photo stations, tablescapes inspired by bridal showers, and gift lounges that displayed the new products.
“From the beginning, we knew we wanted to take our customers on a wedding-planning journey—from engagement to ‘happily ever after’—to demonstrate how Shutterfly can offer solutions and inspiration every step of the way,” said Harrison. “With the help of our style partner, Mindy Weiss, we quickly found engaging, visually stunning ways to do just that.”
The design and layout mirrored the stages associated with getting engaged and planning a wedding. A champagne wall and photo booth with balloon rings was inspired by engagements; a mailbox wall gave guests their invitations to “bridal showers”; three different photo backdrops were inspired by wedding reception styles; and a life-size, black and white apartment cutout created with Shutterfly products was meant to resemble a newlywed couple's apartment.
Here's a look at how Shutterfly celebrated the launch of its new wedding line.