September 10, 2013: How to Order Cronuts—the Real Ones—for Your Event, New Event Focuses on Branded Content, Changing Music Festivals' Drug Habit

By Beth Kormanik September 10, 2013, 8:04 AM EDT

1. HOW TO ORDER CRONUTS—THE REAL ONES—FOR YOUR EVENT: Looking to serve cronuts at an event in November? Mark your calendar for October 1: For large orders of more than 50 cronuts, Dominique Ansel Bakery requires one month's advance notice. The list for large orders is full through October, but people can email on October 1 for pickup orders November 1-30. Orders will be confirmed based on when they were received; include preferred date and time of pickup, number of cronuts, and a phone number.

2. WHY MUSIC FESTS HAVE A DRUG PROBLEM: The drug culture at electronic music festivals is harming not only fans—seven have died since March—but also the fests's fast-growing business model. The New York Times: “Executives say that deaths like these have the potential to scare off investors and the corporate sponsors that are eager to reach the genre’s young, affluent and technologically connected fans. The ecstasy-related deaths come just weeks before an expected initial public offering by SFX Entertainment, a new company whose fortunes are predicated on sponsorship and media deals for electronic dance music, or E.D.M. According to its prospectus, SFX wants to raise as much as $300 million through its I.P.O., much of it to acquire promoters like Made Event, the company behind Electric Zoo.”

3. NEW EVENT FOCUSES ON BRANDED CONTENT: In an event cheekily called the  Final Front, media agency OMD is bringing together marketers and content creators to push the concept of branded content, or how to weave their messages into entertainment programming. New York Times: “The event, being held at the DreamWorks Animation SKG office in Glendale, Calif., is being styled like an auction. After each content creator makes a 15-minute presentation of potential projects, the marketers in the room can hold up a paddle marked “Plan,” signaling a willingness to plan a project with that company, or a paddle marked “Brief,” signaling a lack of enthusiasm for what was presented but a desire to brief that company to come up with another idea.”

4. TOMMY HILFIGER CREATES FASHION WEEK 'SOCIAL CONCIERGE': At Tommy Hilfiger's New York Fashion Week presentation, his team devised a new way to promote the runway looks. Mashable: “Perhaps even more neat—from an online reporter's perspective, at least—was the introduction of a 'social concierge' program that allowed attendees to request photos, quotes and other assets from a team positioned around the runway and backstage. Attendees were notified of the service the evening before the show and could request assets before, during and after.”


BOSTON:  On Wednesday, Neiman Marcus will host a “Rock Chic” beauty event opening-night party. Beauty consultants and hairstylists will be on hand, DJ Dayglow will spin, and there will be ticket giveaways for an upcoming 10,000 Maniacs concert.

Mix 104.1's MIXFest is Saturday at the Hatch Shell. The lineup includes Backstreet Boys, Of Monsters and Men, and Gavin DeGraw.

CHICAGO:  On September 24, Lufthansa will host an Oktoberfest celebration at BellyQ. The event will offer drinks, snacks, and intel on the latest trends in aviation; afterwards, guests can head to Hofbrauhaus in Rosemont to continue the festivities.

Tom Ricketts, owner of the Chicago Cubs, will be honored at the Weizmann Gala on November 9 at the Fairmont Chicago. Kehoe Designs and Pagliuco Design Company will collaborate on decor.

Trellis, a wine and cocktail bar, will open in November in the former Gaslight space. The menu will offer flatbreads, steak, and seafood dishes prepared in a wood-burning oven. Gaslight, meanwhile, will stop service at its current location on Friday and will reopen in another Lincoln Park space.

LAS VEGAS:  Las Vegas Review-Journal: “The promoters of Saturday night’s junior middleweight megafight at the MGM Grand Garden between Floyd Mayweather Jr. and Saul 'Canelo' Alvarez saw an opportunity to sell boxing beyond the hard-core fans. So they took a page from the Ultimate Fighting Championship playbook and added two more world title fights to morph it into one of the best fight cards Las Vegas has seen in years.”

LOS ANGELES:  For the first time, Elton John will perform on the Primetime Emmy awards stage. The show airs live on September 22.

Latina magazine will host its “Hollywood Hot List” party on October 3 at the Redbury Hotel.

Formerly of Shadow PR, Shauna Aminzadeh is the new Los Angeles marketing manager for SoulCycle.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  Jill Spear has joined the sales and marketing team at Rental Stages, which provides staging and rigging for events.

Wynwood Kitchen & Bar is partnering with author and food historian Mandy Baca for a six-course dinner September 19 exploring Miami’s culinary evolution from the 1940s to today.

NEW YORK:  The first “Shinnyo Lantern Floating for Peace,” from the international Buddhist community, is September 22 in Central Park. The daylong festival will culminate in thousands of people floating lit paper lanterns on the water of Trump Rink.

Local event listings from Masterplanner:

SAN FRANCISCO:  Kubik produced three activations—for Puma, Oracle Team USA and Emirates Team—alongside the San Francisco Bay at the Americas Cup Finals.

TAMPA:  The Epicurean Hotel has named Evelyn Avazier as the director of human resources and training for the 137-room boutique hotel scheduled to open in December.

WASHINGTON:  The Daily Beast's second annual Hero Summit, featuring General Ray Odierno, General Michael Hayden, and Nobel laureate Wole Soyinka among others, is October 10 at the Andrew W. Mellon Auditorium and the Newseum.

Jazz singer Cécile McLorin Salvant is slated to perform at Sixth & I Historic Synagogue on October 26, an event from the Washington Performing Arts Society.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.

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