September 11, 2018: Hurricane Florence Could Put a Dent in City Democratic National Convention Bids, Survey Finds Events Still Important For Brands as They Get More Expensive, Stand Up to Cancer Raises Record $123 Million in Pledges

By Ian Zelaya September 11, 2018, 8:55 AM EDT

1. HURRICANE FLORENCE COULD PUT A DENT IN CITY DEMOCRATIC NATIONAL CONVENTION BIDS: Houston and Miami Beach are both finalists to host the 2020 Democratic National Convention, but as both cities prepare for the arrival of Hurricane Florence, a category 4 hurricane slated to land in the Carolinas on Thursday, experts say that Miami Beach might be the most likely to lose its chance to host the event. Politico: “Five Democrats with knowledge of the selection process tell POLITICO that at least some site committee members consider the race to be between Houston and Milwaukee. And that was before this week’s threatening weather. Heat, humidity, and hurricanes were already among the factors weighing against Miami Beach. Some members worried about traffic and Miami Beach’s hard-partying reputation, which might muddy convention messaging. They’re also not crazy about the consideration of cruise ships as options for housing some delegates. Finally, there’s sensitivity to hosting yet another convention in the Eastern time zone while trying to portray a party that’s not anchored on the coasts. ... The constant coverage of a hurricane threatening the East Coast comes as members of the national site committee are preparing to travel to Miami Beach next week to tour the city as a potential host site. DNC members on Monday were closely monitoring the hurricane’s path to determine if they need to reschedule next week’s tour. 'The DNC is conducting site selection visits with experts in various fields, including housing, transportation, infrastructure, security, accessibility, finance, and arena production logistics,' said Jess O’Connell, who is heading the convention site selection. 'The DNC will then make a determination after these visits are completed about which city is best situated to host the 2020 convention.' As the climate discussion unfolds, Milwaukee officials couldn’t be happier. City leaders, in their pitch to host the convention, have repeatedly held up the city’s steady mid-summer weather as one of its chief assets."

2. SURVEY FINDS EVENTS STILL IMPORTANT FOR BRANDS AS THEY GET MORE EXPENSIVE: Holding events has become increasingly expensive for brands in recent years. But in an effort to generate buzz or achieve a certain business goal, brands are still spending the money. A survey of more than 700 business executives conducted by Harvard Business Review Analytic Services for Splash’s the Event Marketing Evolution research report found that  events are still major priorities for companies. Skift: “There is a major issue, however, of tracking return on investment; while 52 percent of respondents said the event market drives more business than other channels, only 23 percent of those polled say they can calculate return on investment for the events they organize. 'Why the ongoing infatuation with events, which consume significant amounts of time and resources in an age increasingly dominated by digital marketing strategies?' posits the report. 'Intuitively, corporate marketers and their C-suite colleagues believe that events work. Fifty-two percent of survey respondents say event marketing drives more business value than other marketing channels, while just 8 percent say it drives less.' The research breaks down which event types are most popular with organizations, finding that single-day events are both hosted and sponsored most frequently. Least popular among those polled were music festivals, pop-up events, cultural festivals, and product sampling activations. Companies are also spending more on all the events they are involved with. The general consensus is that events are a valuable marketing tool, even as spending on events has become a larger part of companies’ overall marketing budgets."

3. STAND UP TO CANCER RAISES RECORD $123 MILLION IN PLEDGES: Stand Up to Cancer's sixth celebrity telethon was its most successful ever, raising $123 million in pledges from the U.S. and Canada. Billboard: “Matt Damon, Tracee Ellis Ross, Jon Hamm and Winona Ryder were among the stars participating in Friday’s telecast. Musical performers included Stevie Wonder, Little Big Town, and Charlie Wilson, a cancer survivor. Wonder paid tribute to Aretha Franklin, who died last month of pancreatic cancer, with a medley including 'What the World Needs Now Is Love' and 'Love’s in Need of Love Today.' Bradley Cooper, whose father died of lung cancer, was co-executive producer of the telethon, which was carried commercial-free by major broadcast networks and cable channels in the U.S. and Canada and on streaming platforms. ... The telecast included three patients who have benefited from research funded by the group, including a former Marine Corps pilot with melanoma that spread to his brain and a retired school teacher with pancreatic cancer. Stand Up to Cancer, a division of the philanthropic Entertainment Industry Foundation, was established in 2008 by media and entertainment leaders to accelerate research and get new therapies to patients quickly. Among other achievements, it’s funded research that has contributed to federal approval of five new cancer treatments, including for breast, ovarian, pancreatic, and some difficult-to-treat leukemias, the group said."


AUSTIN:  South by Southwest has announced its first keynotes and initial speakers for the 2019 conference, taking place March 8-17. Keynotes include Instagram C.E.O. Kevin Systrom being interviewed by TechCrunch editor-at-large Josh Constine, and a conversation among Shirley Manson of alternative rock band Garbage, singer-songwriter Lauren Mayberry of the Scottish electronic pop band Chvrches, and writer, producer, and director Marti Noxon.

CHICAGO:  A workers strike against 25 downtown Chicago hotels continued Monday, with guests complaining about dirty rooms and managers struggling to keep operations running. Chicago Tribune:

Chicago Humanities Festival, in partnership with the Terra Foundation for American Art, Expo Chicago, and Navy Pier, announced Chicago-based artist Barbara Kasten will create a specially commissioned, Bauhaus-inspired set design for Hans Ulrich Obrist’s Creative Chicago: An Interview Marathon. The five-hour event will take place September 29 in Navy Pier’s Aon Grand Ballroom, during Expo Chicago. 

LOS ANGELES:  Sports and entertainment consulting firm Elevate Sports Ventures has launched Elevate On Campus, a joint venture with Mark Dyer, founder and C.E.O. of Taymar Ventures, to sell tickets in the college space. Dyer will serve as president of the new ticketing program. 

For information on upcoming events in Los Angeles, visit Masterplanner:

MIAMI/SOUTH FLORIDA:  The fifth annual Seed Food & Wine Week will take place November 7-11. The plant-based food and wine festival is presented by Whole Foods. 

NEW YORK:  Brooklyn Music School will host Reunify: A Benefit Concert for Displaced Children on Saturday. The event aims to raise money to support efforts to reunite immigrant families that have been separated. 

Bronx Zoo's Boo at the Zoo will take place every weekend from September 28-October 28. The event includes magic shows, costume parades, professional pumpkin carving demos, crafts, and an extinct animal graveyard, as well as the Brew at the Zoo beer and wine festival October 19. 

Orphaned Starfish Foundation's 14th annual gala will take place October 19 at Cipriani Wall Street. 

Experience design agency Hush has appointed Zoë Salditch senior producer. 

For information on upcoming events in New York, visit Masterplanner:

TORONTO:  Casa Loma will turn into a haunted house for Legends of Horror, taking place September 28-October 31. 

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With contributions from Claire Hoffman in Los Angeles and Beth Kormanik, Michele Laufik, and Ian Zelaya in New York.

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