September 24, 2014: Tim Hortons Converts Home Into Pop-Up Restaurant Overnight, How the San Diego Film Festival Stands Out, Casting Calls Move to Social Media

By Beth Kormanik September 24, 2014, 8:27 AM EDT

1. TIM HORTONS CONVERTS HOME INTO POP-UP RESTAURANT OVERNIGHT: Canadian fast-food chain Tim Hortons surprised residents in a Calgary neighborhood by converting a single-family home in into a tricked-out version of one of its coffee and doughnut shops in just one night. CTV News: “Crews secretly renovated the home to surprise residents first thing Tuesday morning. … The company tweeted out photos of the house, which it decked out with Tim Hortons-themed home accessories, including throw blankets and hand soaps for the washroom. The tweets were sent out using the hashtag #TimsNextDoor.”

2. HOW THE SAN DIEGO FILM FESTIVAL STANDS OUT: While the Toronto International Film Festival dominates the fall season, planners of the San Diego Film Festival, which begins its 13th run today, are plotting ways to help the growing event establish its own footprint. Variety: “We’ll be doing many unique venues, and our downtown village festival sits right on the bay,” said Tonya Mantooth, vice president and director of programming. “Next year we plan to start screening films on one of the big boats that go out in the bay. Not many places can offer that.”

3. CASTING CALLS MOVE TO SOCIAL MEDIA: Instagram and Twitter have become the go-to methods for casting advertising campaigns for Marc by Marc Jacobs. After successfully using the strategy for its Fall 2014 campaign, the line is using it again for Spring 2015. New York: “They're now accepting submissions through September 26 with the hashtag #castmemarc; the winner will win a trip to New York to shoot with renowned photographer David Sims.”


BOSTON:  Julie Burros is Boston's new chief of arts and culture. Burros was formerly the director of cultural planning for Chicago’s Department of Cultural Affairs and Special Events. Boston Globe:

CHICAGO:  The marketing firm Mktg Inc. announced several new hires to its Chicago office including general manager Kevin Collins, account director Jessa Brinkmeyer, and account executive Cody Hawkins.

The Foundation Fighting Blindness will host its Visions Ball at the Four Seasons Hotel Chicago on October 11.

LAS VEGAS:  Actress Laverne Cox hosted the opening party for Liaison, the first gay club in a casino. Broadway World:

The fifth annual Las Vegas Halloween Parade is October 31. Costumed characters are invited to participate in the walk down Fremont Street East.

LOS ANGELES:  InterContinental Hotels Group announced plans to open a new 900-room InterContinental Hotels & Resorts property downtown as part of Korean Air and Hanjin Group’s Wilshire Grand project. IHG says the 73-story, 1,100-foot-tall development will be the tallest building in the western United States. It's slated to open in 2017.

Bob Dylan will be honored as the 2015 MusiCares Person of the Year on February 6.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  Susan Jaffe has joined Hitched Event Rentals as creative director.

Miami Theater Center has named Megan Cottle as its new director of development. She will oversee fund-raising, sponsorships, and special events.

NEW YORK:  Gabrielle’s Angel Foundation for Cancer Research will host its annual fund-raiser, the Angel Ball, on October 20 at Cipriani Wall Street.

Diffa's second annual Thanks for Giving event is November 13 at WeWork Soho West. The networking event will include cocktails, snacks, and a silent auction.

Mist Harlem is sponsoring a Scandal viewing party Thursday. Actress Jasmine Sanders is hosting, and Madiba Restaurant is catering the event.

Local event listings from Masterplanner:

TORONTO:  The launch of Perrier Inspired by Street Art is September 30 at the Storys Building. The event will feature vignettes that reflect the signature styles of three different artists who redesigned Perrier bottles.

WASHINGTON, D.C.:  The Austrian Cultural Forum is hosting a screening of award-winning contributions to 2013's Ars Electronica Animation Festival on October 1.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

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