September 26, 2014: BET Plans Extensive Digital Strategy for Hip Hop Awards, the Wildest Book Launch Ever, Content Marketing Lessons From Conferences

By Beth Kormanik September 26, 2014, 8:36 AM EDT

1. BET PLANS EXTENSIVE DIGITAL STRATEGY FOR HIP HOP AWARDS: The BET Hip Hop Awards scored one of the biggest digital wins last year by being one of the most-tweeted about telecasts, according to Nielsen Twitter TV Ratings. The network is hoping to build on that for this year’s awards, which air October 14. Mediabistro’s Lost Remote blog looks at the event’s plans, called “its most extensive digital and social activations to date”:

2. THE WILDEST BOOK LAUNCH EVER: To launch his new book, author James Frey is offering a lucrative prize to the person who solves the mystery in Endgame: The Calling. New York Post: “The first genius to figure out where a key is will be able to unlock a case on the floor of Caesars Palace in Las Vegas that’s filled with $500,000 in gold coins. The treasure hunt will start Oct. 7 with a launch event at the Hammerstein Ballroom featuring James Murphy of LCD Soundsystem and legendary DJ Pete Tong.”

3. CONTENT MARKETING LESSONS FROM CONFERENCES: Jim Yu, founder and C.E.O. of BrightEdge, shares content marketing lessons he’s learned from several marketing conferences. Huffington Post: “It can seem daunting when you first set out to measure your content's performance, considering how much data is available. Instead, first set goals for what you want to understand and then map out which types of metrics make sense for each aspect of your content. For example, to reach your brand awareness goals, you might target media impressions, share of voice, reach, and sentiment. Having a clear roadmap will transform the mountain of data into a manageable source of knowledge.”


BOSTON:  Codman Square Health Center’s “Men of Boston Cook for Women’s Health” is October 2 in a gala tent at 637 Washington Street in Dorchester. The event will offer tastings from local restaurants, served by male chefs from eateries such as Eastern Standard and Alma Nove.

CHICAGO:  The Mac & Cheese Fest is October 4 at UIC Forum. The event will offer dishes from some 50 local restaurants; one eatery, selected by a panel of judges, will take home the “Golden Noodle” award.

LAS VEGAS:  The 10th anniversary of Opportunity Village’s largest annual fund-raiser, the Las Vegas Great Santa Run, is slated for December 6 downtown.

Fulton Street Food Hall is now open at Harrah’s Las Vegas.

LOS ANGELES:  The John Wayne Cancer Institute Auxiliary annual membership luncheon and boutique is October 23 at the Beverly Wilshire.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  For the Miami Symphony Orchestra's grand season opening night on October 5, it is partnering with Coldwell Banker Residential Real Estate Cares for the Symphony of Giving fund-raiser.

NEW YORK:  The InterContinental New York Barclay has closed to start a $175 million renovation expected to last 18 months. Architecture firm Stonehill & Taylor and interior designers HOK are working on the project, which will result in a 700-room hotel with a new club lounge, lobby design, and Gin bar and restaurant. The hotel's two ballrooms and other meeting spaces will be renovated as well.

The first gay wedding at Grand Central Terminal is scheduled to take place October 18 between Robert Regina, an executive at Almost Famous Clothing Company, and Gene Kagan, a fashion designer. Jack Nolan, C.E.O. and president of the Impressions Group South, will be producing the event inside Vanderbilt Hall.

Indianapolis Business Journal: “Connections, the high-profile digital-marketing convention hosted in Indianapolis by ExactTarget each year since the event's founding in 2005, is moving to New York City next year, city tourism officials disclosed Thursday. This year's three-day conference, which wrapped up Thursday, drew nearly 10,000 people.”

Local event listings from Masterplanner:

ORLANDO:  Soco Restaurant opened Wednesday in Thornton Park. The restaurant serves Southern contemporary cuisine and has seating inside and on a patio. The location was formerly Hue Restaurant.

TORONTO:  The 15th annual ImagineNative Film and Media Arts Festival is October 22-26. Most film screenings will take place at the TIFF Bell Lightbox, and Bell Media is the festival’s presenting sponsor.

WASHINGTON, D.C.:  Scena Theatre and the Royal Norwegian Embassy are hosting a performance of Norwegian playwright Jon Fosse's Someone Is Going to Come followed by a reception on October 6.

YOUR NEWS: What are you doing? Tell us:

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

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