September 30, 2014: Global Citizen Festival Finds Partner in MSNBC, Innovating Brand in Golf Sponsorships Steps Aside, Have You Joined Ello?

By Beth Kormanik September 30, 2014, 8:18 AM EDT

1. GLOBAL CITIZEN FESTIVAL FINDS PARTNER IN MSNBC: The Global Citizen Festival, a six-hour concert in Central Park that took place Saturday, had an unlikely media partner: MSNBC. A music network might seem like a better fit, but the left-leaning network could capably report on issues central to the concert’s mission of drawing attention to extreme poverty and will continue the relationship. TVNewser: “This was the third Global Citizen Festival, and the first time MSNBC has been involved. MSNBC president Phil Griffin says it won’t be the last. ‘I can tell you we’re pretty much committed to doing next year. I guarantee it,' he said. ‘This aligns with our values. I love it that we’re connecting with all these people. And I think it’s important that we lead in this space.’”

2. INNOVATING BRAND IN GOLF SPONSORSHIPS STEPS ASIDE: Humana announced it would stop sponsoring a P.G.A. Tour event in La Quinta, California, next year, ending a pioneering sponsorship model. Sports Business Journal: “The Humana Challenge in partnership with the Clinton Foundation became a unique stop on the tour each January. Not only did Humana’s sponsorship save the former Bob Hope Desert Classic, but former President Bill Clinton attended each year and used his foundation to stage a Health Matters conference, which shines a light on health and wellness issues. It was a new model for the tour—combining sponsorship with a broader social issue—and it provided the tournament with a newfound flair that it had been lacking in previous years.”

3. HAVE YOU JOINED ELLO?: A new social networking site called Ello has emerged as an alternative to Facebook, and whether brands can—or should—have a home there is up for debate. The network does not sell ads, but brands can create their own profiles; Sonos was the first and has been criticized for it. Medium: “Sometimes rebelling is good. Sometimes rebelling can gain you traction. This is not one of those times. Sonos is acting out of turn, and their presence on Ello is like the digital equivalent of double-parking. It’s not illegal, but the other cars you’re sharing a space with know you aren’t supposed to be there.”


Major League Gaming announced an exclusive partnership with NCompass International to develop worldwide gaming events. The companies will develop and produce events to broadcast on and will collaborate on MLG Pro Circuit events and the design and development of the first MLG Stadium in China slated to open in 2017.


BOSTON:  Boston Fashion Week is October 5-11. The event will include trunk shows, fashion shows, and receptions held citywide.

CHICAGO:  River North Business Association will host its sixth annual OctoberFeast in River North on October 7. The event is a progressive tasting tour that takes groups of as many as 50 to five participating restaurants in the neighborhood; each stop provides food and drinks.

LAS VEGAS:  The Las Vegas Hospitality Association will hold its 28th annual charity golf tournament scholarship fund-raiser at Revere Golf Club on October 22.

LOS ANGELES:  Meredith Oritt recently joined Schaffer’s Genuine Foods as the director of sales. She was most recently the regional director of catering sales for Wolfgang Puck Catering.

On Friday, the 43rd annual Humanitarian Awards to benefit Peace Over Violence honored musician Aloe Blacc at the Langham Huntington hotel.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  Florida Grand Opera will host a season preview featuring its class of Young Artists October 23 at III Forks Prime Steakhouse.

NEW YORK:  The A.S.P.C.A. Young Friends Benefit is October 16 at the IAC Building. More than 500 guests are expected to attend.

Local event listings from Masterplanner:

ORLANDO:  The Plantation on Crystal River has appointed Bill Strickland as director of food and beverage.

TORONTO:  The 65th International Astronautical Conference takes place at the Metro Toronto Convention Centre through October 3. The event began on Monday.

WASHINGTON, D.C.:  Former President Bill Clinton will be the keynote speaker of the opening session for the World Energy Engineering Congress on Wednesday at the Walter E. Washington Convention Center.

YOUR NEWS: What are you doing? Tell us:

JOB BOARD: Post a job or find a job:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

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