- Catering CxRA
- Lighting Bentley Meeker Lighting & Staging Inc.
- Neon Sculptures Let There Be Neon
- Venue American Museum of Natural History
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NEW YORK Why did HBO hold the season premiere party for the up-to-the-minute, trendsetting Sex and the City at the American Museum of Natural History? Perhaps as the characters get older and make some long-term commitments (Miranda has a baby, remember), the event needed a venue with more history than the two-day-old restaurant of the moment?
That's one idea, but the real reason was the museum's Samuel J. and Ethel LeFrak Theater, which just emerged from an $8 million renovation looking like a jewel. It made a great venue for 900 guests to watch the first two episodes of the show's new season. Then everyone could walkin air-conditioned comfortdirectly to the after-party in the beautiful, airy Powerhouse event space, where HBO event chief Angela Lomascolo went for what she called a restrained, elegant look.
But restraint is relative. Compared to the pink, Pucci-meets-Morocco look at last season's premiere partywhere event designer Carter Field used canopy beds for seatingthis year's softer, blue-tinted decor didn't scream with sexy looks. But Field did cover the railings of the large staircase leading to the party with diva-friendly blue and black boas. He also lined the Arthur Ross outdoor terrace with sculptures made of blue neon tubes (from Let There Be Neon), and his large freestanding decor pieces had feather plumes and neon tubes popping out of towers of blue and lavender hydrangea.
The color scheme matched the Hayden Planetarium, which is always lit in blue and served as a dramatic backdrop for the fun, relaxed party, where journalists and HBO execs mixed with the show's cast and crew. (You could also say the black and blue hues echoed the bruised feelings of the show's quartet of characters, who spent much of the first two episodes overcoming last season's foibles.)
The party also had a few girly pink touches: Lighting guru Bentley Meeker aimed fuschia lights at trees on the terrace to add a flattering warm glow, and Field put a bubblegum-pink carpet strewn with pink rose petals for the arrival area outside, where the cast posed for pictures before the party.
For the buffet supper, the museum's contract caterer, Restaurant Associates, put out a big spread of food, including a raw bar made of ice well-stocked with lobster, crab legs and giant shrimp. To tie the food and drinks to the decor, Lomascolo chose square-shaped plates and glasses to echo the square-patterned blue fabric used for the tablecloths.
Dessert included creme brulee, cute cupcakes topped with frosting flowers and a special treat inspired by the show's shoe-obsessed characters: Cookies shaped like stilettos, served from Manolo Blahnik shoe boxes.
See the cookies shaped like stilettos...
Read our coverage of last year's premiere party...
Read our Discovery of the Powerhouse event space...
Read our coverage of the premiere event for HBO's 9/11/01 documentary...