Sex Still Sells for YSL

July 13, 2001, 12:00 AM EDT

Posted 07.13.01
Newsflash: Skin is still in. According to Fashion Wire Daily, at the Paris launch party for Yves Saint Laurent's latest women's scent Nu (French for nude) “a pack of lithe, practically naked dancers entangled themselves, meshing legs, arms and torsos” in a giant Plexiglas cylinder. YSL designer Tom Ford hosted the launch party, where DJ Mark Ronson played an eclectic mix ranging from Nirvana to UK garage. The sexy sales tactic should come as no surprise to folks who go to New York parties (or read about them here). We've seen lots of exposed skin used to sell just about everything, from hotel rooms, to bathtubs, to magazines, to photos, to sunglasses, to paintings, to fur coats.

Inside Your Industry Archives...

Your email inquiry will be sent to 3 venue