Shoe Sponsor Puts Signage on the Dance Floor

By Anna Sekula October 22, 2012, 2:22 PM EDT

Signage from event sponsor Browns Shoes decorated the dance floor at Fashion Magazine's 35th anniversary event.

Photo: Kevin Gonsalves Photography

At the October 17 event celebrating Fashion Magazine's 35th anniversary, sponsor Browns Shoes found a fitting and conspicuous spot to place its signage—the dance floor. The affair, produced by Candice & Alison Luxury Event Management, brought 700 guests to Toronto's Fermenting Cellar and had imagery highlighting the company's fancy footwear decorating the floor in front of the stage, where Divine Brown and Parallels performed.

Elsewhere, the organizers furnished the raw space with white lounges, bars, and activations from other sponsors like L'Oréal Paris and Guess Watches.

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