Shoppes at Ocean Drive Offers South Beach Boutique Experience at Miami International Airport

By Tracy Block June 5, 2012, 6:16 PM EDT

The concept store carries exclusive brands that have been featured in Ocean Drive, such as Peace Love World, Melissa, Romero Britto, Mixx, and Solstice Sunglasses.

Photo: Nathan Valentine/WorldRedEye.com

Grand Opening of The Shoppes at Ocean Drive
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As beats by DJ Zim boomed from the American Airlines terminal in the Miami International Airport, passersby–both arriving and departing–stopped to catch a glimpse of the action.

It was happening at The Shoppes at Ocean Drive, a boutique department store venture between Miami’s Ocean Drive magazine and airport retail brand NewsLink, which celebrated its grand opening May 31. The team from Barton G. produced the event, which included Miami-Dade Mayor Carlos Gimenez performing a ribbon-cutting ceremony standing on a hot pink carpet.

The store’s LED screens projected footage from Ocean Drive photo shoots, along with logos of the party’s sponsored brands. In true Ocean Drive fashion, a trio of glamazon models strutted the space, posing for photo opportunities.

Food stations set up among the retail displays offered items like tuna tartare tacos, paella, plantain chips, and seaweed salad. Each area was sponsored by brands such as Heery S&G, Artco Group, and the U.S. Construction Corp.— all associated with Miami International Airport or NewsLink. The waitstaff served sushi bites atop clear trays, which sported printouts of different sponsorship logos.

Vendors from the store’s Prive Market to Go area showcased treats, including NewsLink logo cookies from Cookies by Shar, a rainbow tower of French macaroons by Atelier Monnier, red velvet and vanilla cupcakes from Misha’s Cupcakes, and empanadas from Panna Café to Go.

Guests mingled around high cocktail tables with fuchsia satin tablecloths and enjoyed beverages provided by Coca-Cola at two pop-up bars.

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