Similar to the New Orleans event, retro hotel-inspired decor elements like luggage carts and suitcases adorned the entryway.
Photo: Amy Pollock
Guests received R.F.I.D. wristbands that photographers could swipe throughout the night, sending photos to the guest’s registered email address.
The stage featured illuminated whiskey barrels that pulsated to the music.
An area equipped with virtual-reality headsets transported guests to the Jack Daniel's distillery in Lynchburg, Tennessee.
Instead of a ball pit, guests could jump into a pile of fluffy pillows, as a nod to the hotel theme.
Stylists were on hand to provide haircuts and styling services for guests.
At the New York event, former N.B.A. player John Starks made a surprise appearance, and a Jack Daniel’s branded basketball court featuring trick-shot talent was a new addition to the “house.”
Appropriately, the basketballs were stored in whiskey barrels.
Guests could join a bachelorette party and sing some karaoke tunes.
Guests could perform tasks to earn drink tokens with help from the roaming chambermaids.
A locker room featured a photo booth with a lot of sporty props.
Nelly and Wyclef Jean were the headline performers during the two-night event.
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