This year, Smirnoff is celebrating the 75th anniversary of its co-creation of the Moscow Mule cocktail. To mark the milestone, Smirnoff hosted a series of immersive dinners at Tales of the Cocktail. Throughout the evening, guests were transported back in time to experience the story of the Moscow Mule in a pop-up restaurant modeled on the drink’s history. The Wonderland designed and produced the series, which it billed as the first time experiential theater has been used for a brand experience at Tales of the Cocktail.
Photo: Courtesy of Smirnoff