- Catering Canard Inc.
- DJ Max Salpetrier
- Entertainment Classic Party Rentals
- Event Production The Lawrence Company Events
- Flowers Flowers, Sticks and Stones: Designs by Susan Edgar
- Lighting Bentley Meeker Lighting & Staging Inc.
- PR Boneau/Bryan-Brown Inc.
- Red Carpet, Skytracker Access Event Services/Metropolitan Skytracker
- Security GSS Security Services Inc.
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NEW YORK When you’re putting together the most anticipated Broadway opening night party of the season, you simply must do something fresh to impress guests. And for the Spamalot party at Roseland for 1,350 guests, canned was fresh.
Hormel donated 5,500 cans of Spam for the party, and event production company Tobak-Dantchik used them as bricks to construct a massive castle on the Roseland stage. DJ Max spun his tunes from a podium at the castle’s doorway, and Susan Edgar complemented the theme by hand-painting bricks on black velvet drapes throughout the space. Primary-colored chandeliers featured faux flames.
On the tabletops, a hodgepodge of decor elements drew from the play, and contributed to the party’s overall silly look and feel: coconuts, miniature knights, fuzzy dice, playing cards, confetti, and bejeweled plastic crowns.
There was no Spam on the menu, though. Canard Inc. based dinner on a medieval feast, with heaping trays of turkey, pheasant, and chicken drumsticks; individual chicken pies; beef au jus with Yorkshire pudding and horseradish; and double-stuffed potatoes.
Lest guests feel deprived of Spam after the party, each received a full can upon leaving, along with an assortment of buttons featuring lines from the show.