Event Sponsorship

Gone are the days when sponsors and event hosts were content to bathe a party in logos and consider their work done. Increasingly innovative experiential marketing, new and expanding digital platforms, and stiffer competition for sponsor dollars have given rise to a savvy set of decision makers—at brands and event hosts alike—who intend to elevate sponsors’ return on investment and build symbiotic partnerships. Here's our archive of articles about integrating sponsors and selling event sponsorship.


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