Photo:Â Darrylee Cohen
Long a favorite of social events, balloons can be appropriate decor at corporate events as well. Event Leadership Institute president Mike Granek chatted with Marla Borokoff, C.E.O. of Balloonzilla, at BizBash Live: Los Angeles about trends in balloon styles and how smart use of branding can update this staple for new audiences.
Disclosure: BizBash is an investor in the Event Leadership Institute.