Top 50 Event Designers 2019: Bree McAlister & Alex Kushner
The bicoastal duo from Blue Revolver on building multi-sensory experiences.
Photo: Courtesy of Blue RevolverPhoto: Courtesy of Blue RevolverAs the lead creatives at experiential agency Blue Revolver (@bluerevolver_inc), McAlister and Kushner blend research-backed science with imagination to create exhilarating experiences. With offices in New York and Los Angeles, the duo have recently worked with new clients including Freeform, Disney, Paramount Pictures, Live Nation, and Colourpop, as well as continuing their relationships with Nike, Netflix, AT&T, and more. Blue Revolver is also developing a culinary team with a multi-sensory approach to food. “True sensory experiences are our antidote to the erosion of the senses that technology is accelerating. Our research shows us the crucial role the senses play in creating lasting memories, so we mix touch, taste, sight, sound, and smell as our tools to engage guests in ways that screens alone just can’t,” McAlister says.