Top 50 Event Designers 2019: Jeffry Roick

The Toronto-based Roick on transforming a space with technology and decor.

“Pink is not a color palette we get to use often outside of weddings, so it was a challenge to theme the room without it being overtly feminine. We paired the soft and vibrant pinks with various textiles in dark and light shades of gray, which allowed the blossoms to be the visually stunning focal point of the design without being overbearing.” Pictured: Cherry-blossom theme corporate gala in Tokyo
“Pink is not a color palette we get to use often outside of weddings, so it was a challenge to theme the room without it being overtly feminine. We paired the soft and vibrant pinks with various textiles in dark and light shades of gray, which allowed the blossoms to be the visually stunning focal point of the design without being overbearing.”

Pictured: Cherry-blossom theme corporate gala in Tokyo
Photo: Courtesy of McNabb Roick Events

HeadshotPhoto: Henry LinIn 1996, Roick (@mcnabbroickevents) founded his event firm, which has offices in both New York and Toronto, and has been the go-to designer for major events such as the Luminato Gala and the SickKids Wanderluxe gala. He says it’s an exciting time right now for design thanks to the advancements in technology. “We can transform a room using a malleable screen and mapped video content to immerse guests in variable environments over the course of one evening. Guests can arrive to the sand dunes of a desert and minutes later find themselves in the deep recesses of the lush rainforest.”

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