Top 50 Event Designers 2019: Jeffry Roick
The Toronto-based Roick on transforming a space with technology and decor.
Photo: Henry LinIn 1996, Roick (@mcnabbroickevents) founded his event firm, which has offices in both New York and Toronto, and has been the go-to designer for major events such as the Luminato Gala and the SickKids Wanderluxe gala. He says it’s an exciting time right now for design thanks to the advancements in technology. “We can transform a room using a malleable screen and mapped video content to immerse guests in variable environments over the course of one evening. Guests can arrive to the sand dunes of a desert and minutes later find themselves in the deep recesses of the lush rainforest.”