Finally someone decided to knock it off with the red-themed events and opt for blue instead (isn't summer in New York warm enough without having to contend with hot-looking decor?). To kick off Nissan's new Shift advertising campaign, TBWA/Chiat/Day brought in Bryan Jacobson of Corporate Events Manhattan to produce a cool-looking, loungey party at Eyebeam Atelier to show off Nissan's new model cars and television commercials.
One side of Eyebeam offered a spacey, futuristic look with a flood of blue lights by Big Wave to match the cool blue Nissan 350Z sports car parked on top of a mirrored floor board. J. Gordon Design provided some white retro modern furniture in this corner for a spacey Jetsons-like feel, and Seasons Distinctive Catering served blue cocktails.
The other end of the room showed Nissan's practical, yet rugged side: The Murano mini-van/SUV hybrid (or the "urban SUV" according to Nissan vice president of marketing Steve Wilhite) and a hazard yellow Xterra SUV were both parked on this end of the room. For an industrial-chic look, rubber mats fashioned to look like corrugated steel topped the cocktail tables, and stacked car tires served as the bases for some tables.
After a short introduction to the crowd of journalists, Wilhite and TBWA/Chiat/Day's Rob Schwartz showed off the new commercials, which employ a myriad of images and slogans revolving around the word "shift," like "shift expectations," "shift desire" and "shift the future." We're just thankful for the shift in decor color.
—Suzanne Ito
One side of Eyebeam offered a spacey, futuristic look with a flood of blue lights by Big Wave to match the cool blue Nissan 350Z sports car parked on top of a mirrored floor board. J. Gordon Design provided some white retro modern furniture in this corner for a spacey Jetsons-like feel, and Seasons Distinctive Catering served blue cocktails.
The other end of the room showed Nissan's practical, yet rugged side: The Murano mini-van/SUV hybrid (or the "urban SUV" according to Nissan vice president of marketing Steve Wilhite) and a hazard yellow Xterra SUV were both parked on this end of the room. For an industrial-chic look, rubber mats fashioned to look like corrugated steel topped the cocktail tables, and stacked car tires served as the bases for some tables.
After a short introduction to the crowd of journalists, Wilhite and TBWA/Chiat/Day's Rob Schwartz showed off the new commercials, which employ a myriad of images and slogans revolving around the word "shift," like "shift expectations," "shift desire" and "shift the future." We're just thankful for the shift in decor color.
—Suzanne Ito