Produced by Cosmetologists Chicago, America's Beauty Show filled McCormick Place West with everything from curling irons to hair extensions. From Saturday through Monday, 45,000 salon professionals roamed 400 booths offering fashion shows, product demos, and novelties like stilt walkers and cotton candy served by a shirtless male model. Here's a look at how brands such as Tigi and Moroccan Oil attracted guests on the packed show floor.
Photo: Jenny Berg/BizBash
America's Beauty Show at McCormick Place West
Photo: Jenny Berg/BizBash
America's Beauty Show at McCormick Place West
Photo: Jenny Berg/BizBash
Product Demonstrations at America's Beauty Show
Photo: Jenny Berg/BizBash
Moroccan Oil at America's Beauty Show
Photo: Jenny Berg/BizBash
Farouk Systems at America's Beauty Show
Photo: Jenny Berg/BizBash
Enzo Milano at America's Beauty Show
Photo: Jenny Berg/BizBash
Snappies Candy Colored Hair at America's Beauty Show
Photo: Jenny Berg/BizBash
Snappies Candy Colored Hair at America's Beauty Show
Photo: Jenny Berg/BizBash
Viviscal Professional at America's Beauty Show
Photo: Jenny Berg/BizBash
Medusa's Make-Up at America's Beauty Show
Photo: Jenny Berg/BizBash
Tigi at America's Beauty Show
Photo: Jenny Berg/BizBash
Tigi at America's Beauty Show
Photo: Jenny Berg/BizBash
Face & Body Spa Conference and Expo at McCormick Place West
Photo: Jenny Berg/BizBash